Convert Leads to Sales
To convert leads to sales is something that many find a hard process, and in truth is no easy task, but if you plan ahead and make a business/marketing strategy straight away, you will get those leads to convert easily. This can all be done online without you doing much of the talking.
If you have a successful website that is optimized, user friendly and getting you a lot of visitors, but you haven’t had success in getting almost any sales from it, there is really something that you are doing wrong. It’s ok to admin the mistake, and the sooner you start to realize that, the sooner you can fix and convert more leads to sales. Think about all the missed opportunities and why haven’t they bought anything, purchased and closed the deal. If you are into real estate you know how important is to close the sale as soon as possible, so that no other agents jump on your deal, or offer something better. If you are selling your products online and are barely floating, you are doing something wrong. If you’ve done your marketing right, you will be somewhere on the first page of google, and getting there guarantees you a lot of visitors and possible leads for your business, so how do you increase your sales is the real question.
Every blog I write, every person I talk to, every time I do something myself, the research needs to be done, that’s the starting point of something great. Research your competitors, research what keywords they are using, how they have optimized their website, how much are they paying for marketing campaigns (like pay per click) and see what you can do better then them. The most important aspect for you to convert leads to sales.
Quality will always beat quantity, if you are offering quality products and you are not making many sales, think about ways to gather your users information to tern them into lead and then sales.
See what your competitors deals are and offer a deal yourself. You don’t have to get the price down much, but a 10% always looks nice on a price tag
Put a timing on a sale
People buy things that are on sale, but they will buy more if it has some timing included. So if it’s the 3 day offer they might go for sale the third day, or if it’s limited quantities type of offer them might go for it the first day.
Get the information
Have a landing page to collect their information, subscription or sign up form on your website. This way you will have tools to get back to them and try to convert them.
Even if you make a sale, make a calendar even to call these people back and to check if everything is ok with your product, and or service. Make sure that you develop a long term relationship with the people that use your services or buy your goods.
Give away something free
For every 1000 visitor you can give away a product, discount or a service. This will keep users coming back for more. You can even give free ebook, advice and have people give you their personal information so that you can call them back and try to finish up the sale. Giving away free things will get you the data so that you can convert leads to sales later on.
Ask for sale
With sign up forms, give aways, and other tricks for you to collect personal information from your users, clients, leads, you can easily just ask them for a sale though email or by calling them. If they don’t want to buy, you can ask them what would they spend the money on, or what you need to improve. This gives you a lot of data to improve and get more sales in the future.
To convert leads to sales takes time, data, research and sometimes even money, but if done right you will keep on converting your leads into sales more often, making you more money and giving you room for better marketing options.