Ten years building for SMBs.
Now with an AI workforce on staff.
We started in 2016 as a remote freelancer team helping US small businesses ship real work without big-agency theatre. In 2026 we rebuilt the whole company around AI agents — with senior human consultants still owning the quality on every account.
The short version, and what we don’t do.
The short version
We’re a US-focused AI agency with a Belgrade-based delivery team. Founded 2016. Rebuilt 2026 around AI agents and senior consultants. Every account has a 10-year veteran in the loop — not interns, not account managers reading from a script.
Our clients are US SMBs doing $1M–$25M in revenue who want AI to take real work off their plate without paying enterprise prices for it.
What we don’t do
Cookie-cutter retainers. Gatekeeping. Agency theatre. $25k “AI implementation” invoices for what is essentially ChatGPT in a trenchcoat. We won’t sell you a strategy deck — we sell you work that ships.
If you want a 6-month discovery phase before anything goes live, we’re the wrong vendor.
The person who built this.
I’m Sergio. I run this.
YPW started in 2016 as a YouTube channel about remote work and outsourcing. The audience kept asking me to do the work for them. So I built a freelancer-driven agency — senior people, fair prices, the kind of operation I would have wanted as a founder myself.
For ten years we shipped websites, SEO, marketing ops, sales support, and back-office work for 50+ US SMBs. We picked up the credentials (Google Partner, HubSpot, Facebook Blueprint) and the bench: senior people in Belgrade who’d been doing this long enough to spot bad work from a mile away.
When AI hit hard in 2023–2024, I was skeptical. Most of what I saw was demoware. So I ran it on my own clients for a year — chatbots, voice agents, lead engines, content pipelines. Some of it worked. A lot of it didn’t. The pieces that worked were obvious: they took repetitive volume off humans without sacrificing quality, and they did it for a fraction of what an agency retainer used to cost.
In early 2026 I rebuilt YPW around that. AI agents handle the volume. Senior humans — the same people who’ve been with me for years — own the quality on every account. That’s the company. That’s the offer.
Our principles. Six things we actually mean.
Numbers, not nouns
We tell you what AI saves, in hours and dollars. Not “transforms” or “revolutionizes.” If we can’t put a number on it, we don’t bill for it.
Senior on every account
Every project has a 10-year veteran in the loop. AI does the work; humans own the quality. No one’s getting trained on your business.
21-day setup, not 6-month build
If we can’t show value in 3 weeks, we’re not the right vendor. Most clients have AI live and saving them hours by day 21.
Honest about the 30%
AI handles the easy 70% of any job. Your team owns the hard 30%. We’re upfront about which is which — before you sign, not after.
Your data, your tools
We use your CRM, your stack, your accounts. We don’t try to lock you into ours. If you leave us, you walk out with everything.
Cancel anytime
Month-to-month retainers. Quarterly check-ins. No 12-month commits, no auto-renewal traps, no “discovery fee” surprises.
What ten years looks like.
Two offices. One team.
HQ · Belgrade
Our delivery team is in Belgrade, Serbia. Senior consultants, AI engineers, designers, brand and content leads. EU timezone gives us US morning and afternoon overlap — we’re working while you’re starting your day.
US · San Diego
Strategy, sales, and client success — based in San Diego, CA. We talk to you in your timezone, in your language, with US-based account leads who know your market.
Want to see what we’d
actually do for your business?
The free AI audit takes 8 minutes. Sergio personally reads each one. You get a 2-page personalized roadmap within 48 hours.