Before you start LinkedIn Automation, it is essential to understand which LinkedIn Automation tools are available for your profile and determine if they will work for you.
Although many features are available, it’s important to understand that your profile needs to be considered organic and stay in the safe zone when doing a marketing campaign directly on a social media platform such as LinkedIn. Below we have highlighted the below most popular and widely used features that we implement when automating LinkedIn:
- LinkedIn Profiles View and Tagging
It’s only human nature that we’re intrigued about who looks at our LinkedIn profile, right? When you see a profile of someone else, you can see that it has been done, which sparks curiosity about why you can look at their profile leading them back to your profile.
Once they show interest they will either end up on your business page or a website. Optimizing your profile accordingly to your goals is strongly recommended.
- Custom connection requests to targeted individuals
By automating your connection requests, you save time and keep on growing your network with potential leads. LinkedIn can handle a large amount of new connections (up to 30,000) and this can be used to your advantage to build a strong leads list. Some might argue this process shouldn’t be automated as the messages look too generic, but software that we use can personalize each and every message making it unique.
You will find that you will achieve higher connection rates than via non-personalized automation, and your network will keep on growing for as long as you are sending connection requests. The bigger your network is, the more likely is that you will generate leads from posts and content sharing.
- Custom messages to your first-degree connections.
To save time and reach more of your audience, use LinkedIn Automation to message your first-degree connections, which is the most targeted outreach available. Imagine sending a message directly to your lead with the service that you offer, that’s how powerful this method is. It’s like sitting in front of a CEO and pitching your product to him directly.
- Target existing LinkedIn contact
You can automatically send messages to your existing connections and target them with the appropriate content, updates and offers.
- Download your data from LinkedIn
With modern tools we can download any data off of LinkedIn and use it in any other campaign (telemarketing, email, SMS). This way LinkedIn gives you more options than just to be on it and more marketing channels.
- Build your database for email.
Email marketing is one of the best ROI marketing options, and utilizing LinkedIn to grow your email lists is another amazing feature of using software and automation to build that list. All of the emails are valid and safe to use, after all you have them in your connections and can always mention that in your email campaign.